Diodella
Diodella Laser & Skin Clinic: from local beauty salon to a strong, leading brand
Diodella had a clear ambition: to grow from a local beauty salon into a brand that radiates luxury and trust. But they didn’t know how, and they certainly didn’t have the bandwidth alongside running a busy clinic. For seven years now, we’ve been their complete external marketing department. They treat clients; we handle everything else.
A strong brand identity
We gave Diodella not just a new logo and color palette, but a completely new identity. Their values and ambitions became visible through a recognizable, elegant, and professional style. Everything — from tone of voice to visual language — aligns perfectly. The result? A powerful brand that stays leaves a lasting impression.
Social media as a growth engine
When we started, Diodella had zero followers. Today, they have a thriving community across Instagram, Facebook, TikTok, and YouTube that grows month on month. How? By creating content that makes prospective clients feel they already know Diodella before they walk through the door. Behind-the-scenes footage, treatment videos, real stories. Diodella doesn’t need to think about any of it, we plan, create, and publish everything.
Content that convinces
Professional photoshoots and videos perfectly capture the atmosphere and quality of Diodella. Short reels featuring close-ups of treatments and testimonials from happy clients performed especially well.
The combination of authenticity and aesthetics created trust and increased conversions. From atmospheric impressions and event footage to detail shots and a collaboration with Miss Belgium — everything strengthened the brand.
Website & booking flow via Openbeauty
Diodella uses our own software solution, OpenBeauty. With it, they centrally manage their website, webshop, automated emails, and newsletters. Customers can easily book appointments, receive automatic reminders, and everything runs smoothly without extra tools. This makes management efficient and user-friendly.
Smart advertising: Google & Meta
Our data-driven approach speaks for itself: 73% more clicks, 76% more conversions, 31% lower cost per click. Every pound Diodella invests in advertising works harder than the last. And the result they notice most? A fuller appointment book and higher-quality clients.
- 73.09% more clicks
- 76.49% more conversions
- 30.74% lower average CPC
SEO & website management
The website is continuously updated with new treatments, blogs, sliders, and events. Everything is SEO-optimized so that Diodella can be easily found and customers can book quickly.
Strategic marketing partner
For seven years, our team has sat down with Diodella every month. We report, but more importantly, we think ahead. Which treatments do we push in summer? Where are the opportunities for autumn? Diodella doesn’t need an in-house marketing department because they already have one. With us.
Result: a rock-solid brand in the beauty industry
Diodella is now a reliable, modern clinic with a loyal customer base. Their digital visibility continues to grow, their reputation is excellent, and their brand shines. With our 360-degree marketing and digital transformation approach, we can also help your business grow. Ready for the next step? Get in touch with Teknoza!