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Frequently Asked Questions About Marketing
What is digital transformation?
Digital transformation is an overhaul of traditional business models and ways of working to take advantage of digital technologies. In other words, it takes place when organisations integrate digital technologies into all their operations. This helps companies respond better to changing markets and serve customers more effectively. The process goes beyond technology alone; it includes a transition in organisation, collaboration and culture.
What is customer 360?
Customer 360 is a complete overview of all customer data in one central place. It includes information such as contact details, purchases, emails, and customer service interactions. This 360-degree view follows a customer's entire relationship cycle, with every contact moment between customer and company. These insights enable companies to deliver personalised services, optimise the customer experience and build strong customer relationships.
What is digital innovation?
Digital innovation means replacing outdated systems and processes with modern technologies such as artificial intelligence (AI), cloud computing, and automation. It is about innovation and embracing new tools to help companies stay relevant in a rapidly changing world.
What are the drawbacks of digitisation?
While digitisation has many advantages, it also has disadvantages. It can lead to security risks such as data breaches and cyberattacks and a heavy reliance on technology, making companies vulnerable in case of failures. In addition, the cost and complexity of implementation are often high, especially for major organisational changes. Also, rapid technological progress requires constant investment in updates and training to keep systems and knowledge up to date.
What digital technologies are there?
Digital technologies include artificial intelligence (AI) for advanced analytics and automation, cloud computing for flexible data storage and collaboration, blockchain for secure transactions, and the Internet of Things (IoT) for connecting devices and systems. Augmented and virtual reality (AR/VR) and 5G networks also play an important role in modern digital transformation.
What digital tools are there?
There are plenty of digital tools, such as CRM systems (e.g. Salesforce or HubSpot) for customer management, project management software (e.g. Jira and Trello), and marketing platforms (e.g. Google Ads and Mailchimp). These tools help companies work more efficiently and optimise their processes.
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We work with trusted partners who provide high-quality solutions that enable us to maximize our customers' business potential. Our strong relationships with these partners enable us to offer the most appropriate applications and solutions.